Beauty Advice: Best Drugstore Makeup Brands

The Beauty Vanity | Target Beauty Concierge

QUESTION:  I’m on a budget and buying makeup can really add up!  What are the best drugstore makeup brands?


Great question.  As a beauty blogger, I can totally understand how buying makeup can put a major dent in your wallet!  More often than not, I look at my basket and wonder how I ended up with so much stuff!  Although I love high-end makeup, I truly believe that you can get good quality makeup on a budget and there’s no reason to spend a fortune when there’s amazing makeup at your local drugstore.  Here are the best drugstore makeup brands IMO:

  1. NYX: When it comes to on-trend makeup, NYX is my go-to makeup brand.  This brand is very in-tune with beauty bloggers and knows what’s current.  NYX has a very wide product selection and chances are, you can find a good dupe for more expensive on-trends brands like ABH.
  2. L’Oreal: Owned by the same company as makeup brands like YSL, L’Oreal has good high-end classic dupes like the Magic Lumi Highlighting Highlighter (Touche Eclat dupe).  Their products are pretty solid and have great basics for your makeup collection.  This brand understands skin tones too, so I love that I can find a product that fits me.
  3. Maybelline:  For mascaras, which need to be changed pretty often, Maybelline carries my favorites: Lash Stiletto and The Falsies.  I’m also impressed with Maybelline’s newer products like the Fit Me foundation (lovely tones and comes in two finishes) and the Vivid Matte Liquid lipstick.


Thank you to those who submitted me questions.  I enjoyed reading the questions so far and I can’t wait to answer more!

If you have a question, feel free to leave a comment below or contact me here.

The Beauty Vanity

  • TheHapaLife

    I love the Maybelline Instant Age Rewind Eraser — one of the best drugstore buys!

  • Sara

    My favourite top three drugstore makeup brands! Must be fate!x

  • I love NYX products and I was so happy when NYX was brought to Boots in the UK. I also live Rimmel and L’Oreal!

    Emily xo

    • That’s awesome! I watch a bunch of UK vloggers and I saw that there is a really good selection of NYX at Boots, yaaaaay! Their lip products are some of my fave 🙂

  • Nancy Rago

    A great budget brand is Avon and you can buy from the comfort of your home! I tell my customers, in a three campaign cycle (campaign happens every two weeks) your product most likely have a sales or promotion like BOGO. Explore Avon’s Makeup Here: